Publications

Publication details [#33934]

Gunther, A.C. and J. Douglas Storey. 2003. The Influence of Presumed Influence. Journal of Communication 53 (2) : 199–215.
Publication type
Article in journal
Publication language
English
Keywords
health | influencing | mass media | presupposition
Place, Publisher
Oxford University Press
ISBN
0021-9916
Journal WWW
joc.oupjournals.org/

Annotation

This paper tests the influence of presumed influence model with evaluation data from a maternal health campaign in Nepal.