Publications

Publication details [#33951]

Morgan, Susan E., Michael T. Stephenson, Philip Palmgreen, Rick H. Hoyle and Elizabeth P. Lorch. 2003. Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements. Journal of Communication 53 (3) : 512–526.
Publication type
Article in journal
Publication language
English
Keywords
drug culture | evaluation | message1
Place, Publisher
Oxford University Press
ISBN
0021-9916
Journal WWW
joc.oupjournals.org/

Annotation

This study deals with subjective message evaluations of antidrug public service announcements.