Publications

Publication details [#33968]

Yzer, Marco C. and Martin Fishbein. 2003. Using Theory to Design Effective Health Behavior Interventions. Communication Theory 13 (2) : 164–183.

Publication type

Article in journal

Publication language

English

Keywords

communication | health

Place, Publisher

Oxford University Press

ISBN

1050-3293

Journal WWW

ct.oupjournals.org/

Annotation

This paper shows the usefulness of the integrative model of behavioral prediction and media priming theory for the development of adequate health communication campaigns.