Publications

Publication details [#33969]

Rimal, Rajiv N. and Kevin Real. 2003. Understanding the Influence of Perceived Norms on Behaviors. Communication Theory 13 (2) : 184–203.

Publication type

Article in journal

Publication language

English

Keywords

behavior | communication | rule

Place, Publisher

Oxford University Press

ISBN

1050-3293

Journal WWW

ct.oupjournals.org/

Annotation

This paper on the impact of perceived norms on human behavior, distinguishes between descriptive and injunctive norms and proposes a model of normative influences that also includes the effect of group identity and communication patterns.