Publications

Publication details [#33970]

Hornik, Robert and Itzhak Yanovitzky. 2003. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign. Communication Theory 13 (2) : 204–224.

Publication type

Article in journal

Publication language

English

Keywords

communication | drug culture | evaluation

Place, Publisher

Oxford University Press

ISBN

1050-3293

Journal WWW

ct.oupjournals.org/

Annotation

This paper argues that a theory of effects must guide the evaluation of communication campaigns.