Publications

Publication details [#33972]

O'Keefe, Daniel J. 2003. Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research. Communication Theory 13 (3) : 251–274.

Publication type

Article in journal

Publication language

English

Keywords

message1 | persuasion

Place, Publisher

Oxford University Press

ISBN

1050-3293

Journal WWW

ct.oupjournals.org/

Annotation

This paper discusses the conceptualization and definition of message variables in research on persuasion.