Publications

Publication details [#33985]

Chan, Kara and James U. McNeal. 2003. Parental Concern About Television Viewing and Children's Advertising in China. International Journal of Public Opinion Research 15 (2) : 151–166.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | child | television
Place, Publisher
Oxford University Press
ISBN
0954-2892

Annotation

This study examines Mainland Chinese parents' attitudes toward children's advertising and parental mediation of television viewing.