Publications

Publication details [#34012]

Chakraborty, Goutam, Vishal Lala and David Warren. 2003. What Do Customers Consider Important in B2B Websites? Journal of Advertising Research 43 (1) : 50–61.

Publication type

Article in journal

Publication language

English

Keywords

business | website

Place, Publisher

Cambridge University Press

ISBN

0021-8499

Annotation

This study discusses factors that customers might consider important in a business-to-business website.