Publications
Publication details [#34013]
Moskovitch, Howard and Barbara Itty. 2003. Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry. Journal of Advertising Research 43 (1) : 62–77.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Cambridge University Press
ISBN
0021-8499
Annotation
This paper utilizes deconstruction methodology to examine current advertisements for eye cream.