Publications

Publication details [#34031]

Brunel, Frédérick F. and Michelle R. Nelson. 2003. Message Order Effects and Gender Differences in Advertising Persuasion. Journal of Advertising Research 43 (3) : 330–341.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | gender | message1
Place, Publisher
Cambridge University Press
ISBN
0021-8499

Annotation

This paper shows how presentation order, gender, and value relevance can affect advertising processing under different viewing situations.