Publications

Publication details [#34101]

Dutta-Bergman, Mohan J. 2003. The Linear Interaction Model of Personality Effects in Health Communication. Health Communication 15 (1) : 101–116.
Publication type
Article in journal
Publication language
English
Keywords
communication | health | message1
Place, Publisher
Erlbaum
ISBN
1041-0236

Annotation

This paper utilizes research on idiocentrism and self-monitoring to provide a framework for message appeal construction.