Publications

Publication details [#34113]

Roberto, Anthony J., Gary Meyer and Charles K. Atkin. 2003. A Radio-Based Approach to Promoting Gun Safety: Process and Outcome Evaluation Implications and Insights. Health Communication 15 (3) : 299–318.

Publication type

Article in journal

Publication language

English

Keywords

communication | radio

Place, Publisher

Erlbaum

ISBN

1041-0236

Annotation

This study examines the efficiency of radio public service announcements designed to increase knowledge of gun-safety practices in a mid-Michigan county.