Publications
Publication details [#34122]
Brossard, Dominique, Shelly Campo, M. Somjen Frazer, Timothy Marchell, Deborah Lewis and Janis Talbot. 2003. Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior. Health Communication 15 (4) : 481–497. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
ISBN
1041-0236
Annotation
This study explores how misperceptions of friends' and typical college students' drinking affect one's drinking behavior.