Publications

Publication details [#34143]

Kwak, Hyokjin, Michelle Morrison and Cara Okleshen Peters. 2003. Web-Based Chatting: Consumer Communication in Cyberspace. Journal of Consumer Psychology (27) : 13–1-2.
Publication type
Article in journal
Publication language
English
Keywords
communication | website
Place, Publisher
Erlbaum
ISBN
1057-7408
Edition
-

Annotation

This paper deals with web-based chatting and with the effectiveness of chatters' "personal advertisements" in attracting other chatters.