Publications
Publication details [#34146]
Swaminathan, Vanitha. 2003. The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge. Journal of Consumer Psychology 13 (1-2) : 93–101. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
ISBN
1057-7408
Annotation
This paper explores the role of category risk, product complexity, and customer category knowledge in moderating the influence of recommendation agents on consumer welfare.