Publications
Publication details [#34151]
Shahin, Kimary N., Darren W. Dahl, Amitava Chattopadhyay and Robin J. B. Ritchie. 2003. Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising. Journal of Consumer Psychology 13 (3) : 198–204. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
ISBN
1057-7408
Annotation
This paper discusses the influence of broadcast announcers' voice characteristics on consumer response to broadcast advertisements.