Publications

Publication details [#34153]

Venkataramani Johar, Gita, Page Moreau and Norbert Schwarz. 2003. Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility. Journal of Consumer Psychology 13 (3) : 220–229.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | gender | impression management

Place, Publisher

Erlbaum

ISBN

1057-7408

Annotation

This paper deals with gender stereotypes and the effects of chronic and temporary sources of accessibility on advertisement impression formation.