Publications

Publication details [#34155]

Edson Escalas, Jennifer and Mary Frances Luce. 2003. Process Versus Outcome Thought Focus and Advertising. Journal of Consumer Psychology 13 (3) : 246–254.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | thought
Place, Publisher
Erlbaum
ISBN
1057-7408

Annotation

This paper extends consideration of process- versus outcome-focused thought to advertising.