Publications

Publication details [#34158]

Bohner, Gerd, Sabine Einwiller, Hans-Peter Erb and Frank Siebler. 2003. When Small Means Comfortable: Relations Between Product Attributes in Two-Sided Advertising. Journal of Consumer Psychology.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | communicative efficiency
Place, Publisher
Erlbaum
ISBN
1057-7408

Annotation

This paper examines the processes that mediate the effectiveness of two-sided advertisements.