Publications
Publication details [#34170]
Bolls, P.D. and A. Lang. 2003. I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements. Media Psychology 5 (1) : 33–55. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
ISBN
1521-3269
Annotation
This study examines how the imagery level in a radio advertisement influences the allocation of cognitive resources to encoding the message into memory.