Publications

Publication details [#34425]

Brown, Steven D. and James Delodder. 2003. When Is a Creationist Not a Creationist? Appreciating the Miracles of Public Opinion Polling. Canadian Journal of Communication 28 (1).

Publication type

Article in journal

Publication language

English

Keywords

mass media | message1 | opinion

Place, Publisher

Canadian Centre for Studies in Publishing

ISBN

0705-3657

Annotation

This paper argues that the increasing use of public polls for advocacy and descriptive purposes obliges the media and the public to become more sophisticated in their understanding of how the medium can influence the message.