Publications

Publication details [#34470]

Weber, Ian. 2003. Localizing the Global: Successful Strategies for Selling Television Programmes to China. Gazette 65 (3) : 273.

Publication type

Article in journal

Publication language

English

Keywords

economics | television

Place, Publisher

SAGE Publications

ISBN

0016-5492

Annotation

This paper explores the strategies used by four television operators (CETV, AOL Time Warner, News Corporation and MTV) from 1995 to 2002 to access China's highly regulated media landscape.