Publications

Publication details [#34548]

Frank, Jane. 1990. Gender differences in color naming: direct mail order advertisements. American Speech 65 (2) : 114–126.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | color terminology | gender
Place, Publisher
Duke University Press
ISBN
0003-1283

Annotation

This paper examines the use of color terms by merchandisers who must appeal directly to prospective consumers via their advertisements' wordings.