Publications

Publication details [#34666]

Dayag, Danilo T. 2001. Persuasion as a macro-speech act in print ADS. Philippine Journal of Linguistics 32 (1) : 53–74.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | persuasion | speech act
Place, Publisher
Manila
ISBN
0048-3796

Annotation

This paper analyzes persuasion as a macro speech act in print advertisements.