Publications
Publication details [#35219]
Frank, Jane. 1989. On conversational involvement by mail: The use of questions in direct sales letters. Text 9 (2) : 231–259.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter Mouton
ISBN
0165-4888
Journal WWW
Annotation
This article examines how and to what extent written promotional communications, and in particular (questions in) sales letters, are related to ordinary conversations.