Publications

Publication details [#35459]

Hamilton, Mark A., John E. Hunter and Michael Burgoon. 1990. An empirical test of an axiomatic model of the relationship between language intensity and persuasion. Journal of Language and Social Psychology 9 (4) : 235–255.
Publication type
Article in journal
Publication language
English
Keywords
attitude | intensity | persuasion
Place, Publisher
Multilingual Matters
ISBN
0261-927X
Journal WWW
www.sagepub.co.uk/ejournals/

Annotation

This study examines the effect of language intensity on receiver attitudes and proposes a revised model of intensity effects.