Publications

Publication details [#3608]

Garfinkel, Andrew. 1977. Truths, half-truths and deception in advertising. Papers in Linguistics 10 (1-2) : 135–149.

Publication type

Article in journal

Publication language

English

Keywords

advertising | deceiving | truthfulness

Annotation

G. shows that truth is a pragmatic question. He explores the assumptions adhering to the context of commercial advertising and how these assumptions determine the nature of truth and deception in that particular field.