Publications

Publication details [#36109]

Höijer, Birgitta. 1990. Studying viewers' reception of television programmes: Theoretical and methodological considerations. European Journal of Communication 5 (1) : 29–56.

Publication type

Article in journal

Publication language

English

Keywords

audience | reception | television

Place, Publisher

SAGE Publications

ISBN

0267-3231

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses theoretical and methodological considerations related to the interview-, analysis-, and result-phases of research on viewers' reception of television.