Publications
Publication details [#36132]
Jensen, Claus Bruhn and Karl Erik Rosengren. 1990. Five traditions in search of the audience. European Journal of Communication 5 (2/3) : 207–238. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
ISBN
0267-3231
Journal WWW
Annotation
This paper offers a comparative analysis of the major research traditions on the relationship between mass media and audiences: reception analysis, effects research, uses-and-gratifications approach, cultural studies and literary criticism.