Publications

Publication details [#36139]

Nowak, Kjell. 1990. Magazine advertising in Sweden and the United States: Stable patterns of change, variable levels of stability. European Journal of Communication 5 (4) : 393–422.

Publication type

Article in journal

Publication language

English

Keywords

advertising | culture | economics | mass media

Place, Publisher

SAGE Publications

ISBN

0267-3231

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper examines similarities and differences in American and Swedish magazine advertising messages from the 1930's to the 1980's, emphasizing the role of economic, technological and cultural factors.