Publications

Publication details [#36265]

Bruhn Jensen, Klaus. 1990. The politics of polysemy: Television news, everyday consciousness and political action. Media, Culture & Society 12 (1) : 57–77.

Publication type

Article in journal

Publication language

English

Keywords

audience | polysemy | power | reception | television

Place, Publisher

SAGE Publications

ISBN

0163-4437

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper argues that one must examine the polysemy of the reception of television news, rather than that of media texts, to correctly evaluate the relative impact of media and audiences.