Publications
Publication details [#36293]
Novek, Eleanor, Nikhil Sinha and Oscar Gandy. 1990. The value of your name. Media, Culture & Society 12 (4) : 525–543. 
Publication type
Article in journal
Publication language
English
Place, Publisher
SAGE Publications
ISBN
0163-4437
Journal WWW
Annotation
This paper deals with direct marketing and the representation of the consumer as a subject of administrative surveillance through the use of computerized customer lists.