Publications

Publication details [#36345]

Mattelart, Armand and Michael Palmer. 1991. Advertising in Europe: Promises, pressures and pitfals. Media, Culture & Society 13 (4) : 535–556.
Publication type
Article in journal
Publication language
English
Keywords
advertising | mass media
Place, Publisher
SAGE Publications
ISBN
0163-4437
Journal WWW
www.sagepub.co.uk/ejournals/

Annotation

This paper deals with advertising lobbies, advertising agencies, and deregulation and self-regulation in Europe's advertising industry.