'Frame analysis' is the examination of the organization of experience in terms of the basic intruments by means of which people make sense of the surrounding reality, which G. calls 'frames'. G. distinguishes 'primary frameworks' (i.e. frames that give meaning to otherwise meaningless aspects of a scene) from their transformations, viz. 'keyings' (which give a different meaning to an already meaningful event) and 'fabrications' (which are created to give somebody a false impression about the real meaning of an event). Special attention is drawn to the theater as an ideal example of the possible complications. There is also a special chapter on the 'frame analysis of talk'.