The primary aim of this study is to test a process model of cultural conflict styles. Specifically, we propose a theoretical framework for illuminating the relationship between individual-level equivalents of cultural variability dimensions and the face-maintenance dimensions, which, in turn, serve as guiding motives or criteria for selecting conflict strategies. In the model, it was predicted that the greater the individual’s construal of self as independent, the higher the concern for self-face maintenance, which, in turn, leads to the higher preference for forcing (dominating) conflict styles. In a separate path, it was also predicted that the greater the individual’s construal of self as interdependent, the higher the concern for other-face maintenance, which, in turn, leads to the higher preference for nonforcing (obliging, avoiding, integrating, and compromising) conflict styles. Data to test the proposed model were drawn from undergraduates of diverse cultural backgrounds, studying in Hawai‘i. After being presented at random with one of the three conflict situations, participants rated the scales measuring conflict styles, face maintenance dimensions, as well as scales to measure the independent and interdependent dimensions of their self-construals. The theoretical path model was supported by the data except for one path. The implications of the model for theory and practice are discussed.