Publications

Publication details [#3874]

Goossens, Louis. 1974. Reference in advertising: A functional approach. Handelingen van de Koninklijke Zuidnederlandse Maatschappy voor Taal- en Letterkunde en Geschiedenis 28 : 171–179.

Publication type

Article in journal

Publication language

English

Keywords

advertising | advising | brand name | reference | speech act theory

Person as a subject

Searle, J.R.

Annotation

Using Searle's speech act theory G. shows that the meaning built up for the product name in consumer advertising in British and American magazines is essentially related to the basic function of advertising. Advertising is compared with the speech act of advising.