Publications
Publication details [#3876]
Goossens, Louis. 1979. Meaning in advertising: A case for functional semantics and for a principle of functional cooperation. In Velde, Marc Van de and Willy Vandeweghe, eds. Bedeutung, Sprechakte und Texte: Akten des 13. Linguistischen Kolloquiums, Gent 1978, Band 2. M. Niemeyer. pp. 21–30. 
Publication type
Article in book
Publication language
English
Keywords
Annotation
Search for a procedure to interpret printed consumer advertisements in a consistent and coherent manner. A general principle of functional cooperation, which takes different forms for different registers of language, is posited as central for such a procedure.