Publications

Publication details [#38975]

Kess, J.F. and Rosemarie Schmidt. 1985. Persuasive language in the television medium : Contrasting advertising and televangelism. Journal of Pragmatics 9 (2-3) : 287–308.

Publication type

Article in journal

Publication language

English

Keywords

advertising | message1 | persuading | religion | television

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This article examines persuasive communication techniques used by television evangelists. The persuasive language of televangelists is then compared to the language used by the 'electronic' church.