Publications

Publication details [#39197]

Moeran, Brian. 1985. When the poetics of advertising becomes the advertising of poetics: Syntactical and semantic parallelism in English and Japanese advertising. Language & Communication 5 (1) : 29–44.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | advertising | crosslinguistic perspective | poetics

Language as a subject

English | Japanese

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/

Annotation

This paper on advertising discusses syntactical and semantic parallelism in advertisements in English and Japanese.