Publications
Publication details [#39442]
Ungerer, Friedrich. 2004. Ads as news stories, news stories as ads: The interaction of advertisements and editorial texts in newspapers. Text 24 (3) : 307–328.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Walter de Gruyter
Journal WWW
Annotation
This study indicates the urge for credibility and desire arousal as the leading forces underlying cross-genre imitation in ads and news stories (and other newspaper genres) respectively.