Publications

Publication details [#39442]

Ungerer, Friedrich. 2004. Ads as news stories, news stories as ads: The interaction of advertisements and editorial texts in newspapers. Text 24 (3) : 307–328.
Publication type
Article in journal
Publication language
English
Place, Publisher
Walter de Gruyter

Annotation

This study indicates the urge for credibility and desire arousal as the leading forces underlying cross-genre imitation in ads and news stories (and other newspaper genres) respectively.