Publications

Publication details [#39535]

Smith, Karen. 2004. I am me, but who are you and what are we?’: The translation of personal pronouns and possessive determiners in advertising texts. Multilingua 23 (3) : 283–303.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | personal pronoun | translation

Language as a subject

English | Russian

Place, Publisher

Walter de Gruyter

Journal WWW

www.degruyter.com/journal/key/MULT/html

Annotation

This paper examines the translation of personal pronouns and possessive determiners in advertising texts, employing a parallel corpus of English-language advertisements and their translated Russian pairs.