Publications

Publication details [#39563]

Koller, Veronica. 2004. Businesswomen and war metaphors: 'Possessive, jealous and pugnacious'? Journal of Sociolinguistics 8 (1) : 3–22.
Publication type
Article in journal
Publication language
English
Place, Publisher
Blackwell Publishers

Annotation

This paper tests the hypothesis that using war metaphors for the description of women managers, reflects the hegemonic masculinity which determines business discourse.