Publications
Publication details [#39661]
Giora, Rachel, Ofer Fein, Ann Kronrod, Idit Elnatan, Noa Shuval and Adi Zur. 2004. Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings. Metaphor and Symbol 19 (2) : 115–141. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This study tests the Optimal Innovation Hypothesis, according to which an optimally innovative (non)verbal stimulus, would be rated as more suiting than either a more or a less familiar (non)verbal stimulus.