Publications

Publication details [#39893]

Koester, Jolene and Margaret Olebe. 1988. The behavioral assessment scale for intercultural communication effectiveness. International Journal of Intercultural Relations 12 (3) : 233–246.

Publication type

Article in journal

Publication language

English

Keywords

communicative effectiveness | intercultural communication

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper presents the conceptual strengths and methodological weaknesses of the Behavioral Assessment Scale for Intercultural Communication (BASIC) effectiveness.