Publications
Publication details [#40164]
Mastro, Dana E. and Susannah R. Stern. 2004. Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials. Mass Communication & Society 7 (2) : 215–236. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This study explores the role of age in gender portrayals in contemporary broadcast commercials.