Publications
Publication details [#40177]
Paek, Hye Jin and Zhongdang Pan. 2004. Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China. Mass Communication & Society 7 (4) : 491–515. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This study investigates how the Chinese acceptance of the consumerist values of quality and innovative consumption is influenced by exposure to advertisements and media.