Publications

Publication details [#40213]

Long, Marilee, Jenifer Haard and Michael D. Slater. 2004. Scientese and Ambiguous Citations in the Selling of Unproven Medical Treatments. Health Communication 16 (4) : 411–426.
Publication type
Article in journal
Publication language
English
Keywords
ambiguity | citation | message1 | persuasion | scientific language
Place, Publisher
Erlbaum

Annotation

This paper investigates how the use of scientific jargon and ambiguous citations affect message persuasiveness.