Publications
Publication details [#40216]
Dutta-Bergman, Mohan J. 2004. Reaching Unhealthy Eaters: Applying a Strategic Approach to Media Vehicle Choice. Health Communication 16 (4) : 493–506. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper on the media consumption patterns of unhealthy eaters, proposes to explore alternative entertainment-oriented channels and content strategies to efficiently reach unhealthy eaters.