Publications
Publication details [#40249]
Bloom, Paul, Lisa R. Szykman and Jennifer Blazing. 2004. Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Message. Journal of Consumer Psychology 14 (1-2) : 13–20. 
Publication type
Article in journal
Publication language
English
Place, Publisher
Erlbaum
Annotation
This paper deals with the sponsorship of social messages among corporations.