Publications
Publication details [#40251]
Strebel, Judi, Tulin Erdem and Joffre Swait. 2004. Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels. Journal of Consumer Psychology 14 (1-2) : 96–104. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper investigates how consumers' information-channel-choice behavior is affected by perceived quality of information, demographic characteristics and other consumer features.